Louis Vuitton just launched its first fragrances for men
1 of 7 Advertisement Advertisement As a native of Grasse, the world capital of perfume on the French Riviera, Louis Vuitton matre parfumeur Jacques Cavallier Belletrud has fragrance in his blood. Inspired by orange blossom, lavender and other heady scents wafting from Grasses fragrance factories, the third-generation perfumer began keeping detailed ingredient notebooks as a